Corporate Communication Redefined

In the business world today, corporations are highly affected by subconscious bias at work. Their senior management and recruitment processes are sometimes plagued with irrational and biased decisions, and affects the company’s performance negatively. Corporate communication deals with the exchange of business information within and outside an organization. It is a managerial discipline, closely related to public relations, marketing, organization and leadership and human resources. Corporate communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon.

Professionals in business communication draft communication strategies, formulate briefs and speeches for managers, write press releases, handle media relations, deal with corporate responsibility and conduct, improve interpersonal and inter-departmental communication, and many more.

Course Objectives:

At the end of this training delegates will be able to:

• Create a communication plan to support organizational change
• Discuss with internal and external stakeholders
• Communicate during a crisis to maintain or rebuild organization reputation
• Explore critical decisions such as when to negotiate, when not to negotiate, whether you should make the opening move in a negotiation, and how many issues you want to put on the table
• Respond decisively and consistently when faced with situations that require a decision
• Identify a helpful process framework for leading change initiatives and develop a change vision
• Determine and mitigate risks connected with your solution

Who Should Attend?

• Public relations officers
• Team Lead/Managers
• Corporate Communications Practitioners
• Public Affairs
• Marketing officers

 Delivery Method: Audio-visual aids, case studies, power-point presentations, relevant and thought-provoking exercises, Practical demonstrations and facilitated discussions.

Venue: Rwanda

Fee: 

Duration: 1 week

Course Date: October 9th – 13th, 2023