Today, unfortunately so many potential sales are lost or existing customers abandon their providers, simply because the first impression they have, be it content, a meeting, or a presentation does not resonate with them or provide them with the experience they need. They simply do not feel connected to the product, service offering, brand, or people.
In customer-focused strategies, acquiring the right information and understanding of your customer, and then utilizing this knowledge to connect with them on a personalized, experiential level, is core to success. The experience you provide them with is the key to competitive advantage and will ensure that your customers want to do business with you, continue doing business with you and that will refer you to others who will then do business with you.
Gaining a meaningful understanding of your customer includes not just knowing the needs and wants that they have communicated, but also understanding their unspoken desires, problems, use cases, working environments, behaviors, mental models, value compass and how to accurately respond to their needs.
Using this course, you will be equipped with the thought-process, knowledge, and mechanisms you will need to enable you to transform and construct your content in a way that will truly reach and engage your customers.
Course Objectives:
At the end of this training delegates will be able to:
- Apply some phase, practical approach based on Experience Design thinking to the content used in your customer engagements.
- Repeat and scale the process, using the provided tools, as needed within your business
- Use digital and physical elements to enable a cohesive design for your customer facing presentations
- Explain your products and services in a way that engages the customer
- Locate content effectively to inspire customer belief and trust in your product or services
- Practice how to apply the science and psychology behind why the model works
Who Should Attend?
- Marketing Professionals
- Brand Managers
- Sales Management
- Sales Professionals
- Key Account Managers
- Customer Service Managers
- Brand Reputation Managers
Delivery Method: Audio-visual aids, case studies, power-point presentations, relevant and thought-provoking exercises, Practical demonstrations and facilitated discussions.
Venue: Dubai
Fee:
Duration: 2 weeks
Course Date: September 26th – 30th, 2023
- Lectures 0
- Quizzes 0
- Duration 200 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
