Social Media Management and Internet Marketing

The growth in technological advancement is also influencing the way in which products are produced, distributed and consumed. Thereby, giving businesses new applicable mediums to reach, engage, monitor, and respond to consumers efficiently.

This course will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence.

Course Objective

At the end of the training, participants will be able to;

• Analyze the effectiveness of your company’s and competitors’ social media programs
• Examine marketing mediums using Google analytics
• Utilize Google search Engine Optimization for the benefit of the organization and its customers
• Develop social marketing tactics that integrate with other online and offline marketing channels and programs
• Introduce digital marketing campaigns to improve the existing business relationship with customers, establish brand awareness, and improve market share and sales.

Course Outline:

Module 1: Introduction to Social Media and Internet Marketing

• Understanding the significance of social media and internet marketing
• Evolution of social media platforms
• Overview of digital marketing channels
• Key concepts and terminology

Module 2: Social Media Strategy Development

• Setting goals and objectives
• Identifying target audience personas
• Competitive analysis
• Choosing appropriate social media platforms
• Content strategy and planning

Module 3: Content Creation and Curation

• Understanding different content formats (text, images, videos, etc.)
• Content calendar creation and management
• Tools for content creation and curation
• Techniques for engaging and shareable content

Module 4: Social Media Advertising

• Introduction to paid advertising on social media platforms
• Targeting options and audience segmentation
• Budgeting and bidding strategies
• Ad creation and optimization
• Monitoring and analytics for ad performance

Module 5: Community Management and Engagement

• Importance of community management
• Techniques for building and nurturing online communities
• Handling customer inquiries and complaints
• Crisis management on social media
• Monitoring and measuring community engagement

Module 6: Influencer Marketing

• Understanding influencer marketing and its impact
• Identifying and vetting influencers
• Negotiating partnerships and contracts
• Campaign planning and execution
• Measuring ROI of influencer campaigns

Module 7: Social Media Analytics and Reporting

• Introduction to social media analytics tools
• Key metrics and KPIs for measuring success
• Analyzing and interpreting data
• Reporting techniques and best practices
• Iterative optimization based on analytics insights

Module 8: Emerging Trends and Future of Social Media and Internet Marketing

• Exploring emerging trends in social media and internet marketing
• Predicting future developments and technologies
• Staying updated and adapting to changes
• Case studies and real-world examples of successful campaigns
• Ethical considerations and responsible marketing practices

Target Audience:

•  Marketing and communication professionals
• Digital and social media professionals
• Brand and business owners
• Experienced managers
• Individuals seeking to update their knowledge of trends in social media and digital marketing management.

Venue: Kenya

Date: Open